INVESTIGATIVE JOURNALISM: conduct fact-based investigations on serious crimes, political corruption and corporate wrongdoing to hold government and institutions accountable at all times.
ADVOCACY AND EDUCATION: promote campus press freedom, freedom of expression and also train young journalists on various components of communication.
AWARDS AND RECOGNITION: recognise and appreciate the most important and influential publications and organisations promoting free press in campuses
ACCOUNTABILITY AND TRANSPARENCY: ensure that information is available that can be used to measure authorities performances and to guard against misuse of power so that public officers can be held responsible for their actions
RULE OF LAW AND HUMAN RIGHTS: strengthen the rule of law and promoting human rights to serve as essential components of good governance